Internationalisation of remote service technologies : a three country study on perception, adaptation and relationship marketing
Stefanie Paluch
| Year of publication: |
2012
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|---|---|
| Authors: | Paluch, Stefanie |
| Published in: |
Mobility in a globalised world : [economics, engineering, informatics, logistics, urban planning ; the conference "Mobility in a Globalised World" took place in Iserlohn, Germany, on September 14th -15th, 2011]. - Bamberg : Univ. of Bamberg Press, ISBN 3-86309-062-4. - 2012, p. 75-86
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| Subject: | Instandhaltung | Maintenance policy | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | USA | United States | Deutschland | Germany | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009673850