Internationalization and relationship marketing : an introduction
Morteza Khojastehpour; Raechel Johns
| Year of publication: |
2014
|
|---|---|
| Authors: | Khojastehpour, Morteza ; Johns, Raechel |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 26.2014, 3, p. 238-253
|
| Subject: | Market entry | Internationalization | Relationship marketing | Psychic distance | Beziehungsmarketing | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Markteintritt | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366381