Internationalization speed of online retailers : a resource-based perspective on the influence factors
Year of publication: |
2016
|
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Authors: | Schu, Matthias ; Morschett, Dirk ; Swoboda, Bernhard |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 56.2016, 5, p. 733-757
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Subject: | Internationalization speed | Resource-based view | E-commerce | Imitability | Distance | Diversity | Ressourcenorientierter Ansatz | Globalisierung | Globalization | Electronic Commerce | Online-Handel | Online retailing | Wettbewerbsvorteil | Competitive advantage | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
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