Internationalized knowledge-intensive business service (KIBS) for servitization : a microfoundation perspective
Year of publication: |
2023
|
---|---|
Authors: | Magni, Domitilla ; Papa, Armando ; Scuotto, Veronica ; Del Giudice, Manlio |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 798-826
|
Subject: | International collaborative alliances | Knowledge sharing | Knowledge transfer | Microfoundations | Servitization | Wissenstransfer | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Wissensmanagement | Knowledge management | Leistungsbündel | Bundling strategy | Multinationales Unternehmen | Transnational corporation | Strategische Allianz | Strategic alliance | Mikrofundierung |
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