Internationalizing through networks from emerging to developed markets with a case study from Ghana to the U.S.A.
Irene Kujala, Jan-Åke Törnroos
| Year of publication: |
February 2018
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|---|---|
| Authors: | Kujala, Irene ; Törnroos, Jan-Åke |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 98-109
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| Subject: | Internationalization | Emerging markets | Process inquiry | Business networks | Ghana | Unternehmensnetzwerk | Business network | Schwellenländer | Emerging economies | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.01.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011822313