Internet management for communication-distribution interaction as a means to maximize customer consumption experience : the Volagratis case
Claudia Cacia; Lucia Aiello; Pierpaolo Singer; Antonella Ferri
| Year of publication: |
2011
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|---|---|
| Authors: | Cacia, Claudia ; Aiello, Lucia ; Singer, Pierpaolo ; Ferri, Antonella |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 145-178
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| Subject: | Tourismuswirtschaft | Tourism industry | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376304