Internet marketing and advertising in the framework of new interactive and multimedia developments
guest editors: Dr. Anne Martensen, Dr. Jaywant Singh and Dr. Costas Assimakopoulos
| Alternative title: | Special issue: internet marketing and advertising in the framework of new interactive and multimedia developments |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | Martensen, Anne (ed.) ; Singh, Jaywant (ed.) ; Assimakopoulos, Costas (ed.) |
| Publisher: |
Olney, Bucks. : Inderscience Enterprises |
| Subject: | Online-Marketing | Internet marketing | Multimedia | Werbung | Advertising |
| Extent: | Seite 131-222 Illustrationen |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. volume 10, no. 3 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 5 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665144