Internet tool use and virtual co-creation in the Brazilian construction industry : organizational practices and consumers' personal values
Melby Karina Zuniga Huertas, Tânia Modesto Veludo-de-Oliveira, Mayara Gonçalves Leite
| Year of publication: |
2013
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|---|---|
| Authors: | Huertas, Melby Karina Zuniga ; Veludo-de-Oliveira, Tania Modesto ; Gonçalves Leite, Mayara |
| Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 14.2014, 3/4, p. 209-226
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| Subject: | co-creation | construction sector | personal values | Bauwirtschaft | Construction industry | Kundenintegration | Customer integration | Brasilien | Brazil | Betriebliche Wertschöpfung | Value creation | Internet | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in span. und portug. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241515