Internet users' preferences for accessing content online : report

This Flash Eurobarometer was carried out at the request of the European Commission's Directorate- General for Communications Networks, Content and Technology by the TNS Political & Social network in the 28 Member States of the European Union, between 10 and 21 March 2016. The survey was designed to explore a range of aspects regarding how Internet users access -in a digital format- the following types of content online: music, films/TV series, images and news. In particular, the following objectives were covered: At what frequency do Internet users access each of these types of content online? ; What type of access do they tend to use (free and/or paid-for)? ; What type of services do Internet users turn to when they want to access music, films/TV series, images or the news online in a digital format? ; What are Internet users' main criteria when choosing a service to access and consume these types of content online? This survey specifically focuses on Internet users aged 15 to 45 years old, since they represent the main users of online contents under scrutiny. Some 13,483 respondents from different social and demographic groups were interviewed online. In each country, respondents were pre-recruited by telephone (mix of fixed and mobile lines), using the TNS centralized CATI system. Pre-recruitment by telephone consists in obtaining from people eligible to the survey, their agreement to receive an email enabling them to participate in an Internet survey. The methodology used is that of Eurobarometer surveys as carried out by the Directorate-General for Communication ("Strategy, Corporate Communication Actions and Eurobarometer" Unit). A technical note on the manner in which interviews were conducted by the Institutes within the TNS Political & Social network is annexed to this report. Also included are the interview methods and confidence intervals.