Internship Programs As A Learning Tool: A Survey of Marketing Curriculum

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.

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Year of publication:	1990
Authors:	Henthorne, Tony ; Easterling, Cynthia ; Jernigan, Marian
Published in:	American Journal of Business. - MCB UP Ltd, ISSN 1935-5181, ZDB-ID 2401319-5. - Vol. 5.1990, 2, p. 56-59
Publisher:	MCB UP Ltd
Subject:	Marketing‐oriented internship programs \| AACSB accredited colleges \| Marketing curriculum

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/19355181199000013 [DOI]
Source:	Other ZBW resources

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