Interpersonal communication in the customer socialization process : scale development and validation
Jason E. Lueg and R. Zachary Finney
| Year of publication: |
2007
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| Authors: | Lueg, Jason E. ; Finney, R. Zachary |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 15.2007, 1, p. 25-39
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884879