Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
| Year of publication: |
2009
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|---|---|
| Authors: | Su, Chenting ; Yang, Zhilin ; Zhuang, Guijun ; Zhou, Nan ; Dou, Wenyu |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 40.2009, 4, p. 668-689
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