Interpersonal trust between marketing and R&D during new product development projects
| Year of publication: |
2007
|
|---|---|
| Authors: | Massey, Graham R. ; Kyriazis, Elias |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 9, p. 1146-1172
|