Interpersonal trust in commercial relationships : antecedents and consequences of customer trust in the salesperson
Year of publication: |
2010
|
---|---|
Authors: | Guenzi, Paolo ; Georges, Laurent |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 114-138
|
Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Außendienst | Field sales force | Vertrauen | Confidence | Empirische Methode | Empirical method | Italien | Italy |
-
Trust in client - service provider relationships
Huth, Sven M., (2007)
-
Schwepker, Charles H. <Jr.>, (2012)
-
Sales information systems : are they being used for more than simple mail shots?
Donaldson, Bill, (2007)
- More ...
-
The impact of strategic account managers' behaviors on relational outcomes : an empirical study
Guenzi, Paolo, (2009)
-
The impact of strategic account managers' behaviors on relational outcomes: An empirical study
Guenzi, Paolo, (2009)
-
The impact of strategic account managers' behaviors on relational outcomes: An empirical study
Guenzi, Paolo, (2009)
- More ...