Interplay between internal investment and alliance specialization in R&D and marketing
Jongkuk Lee; Young Bong Chang
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Jongkuk ; Chang, Young Bong |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 813-825
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| Subject: | Internal specialization | Alliance specialization | Research and development | Marketing | Industrial context | Strategische Allianz | Strategic alliance | Arbeitsteilung | Division of labour | Industrieforschung | Industrial research | Internationale Arbeitsteilung | International division of labour | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404080