Interpreting the stock returns to new product announcements : how the past shapes investors' expectations of the future
Nooshin L. Warren and Alina Sorescu
| Year of publication: |
October 2017
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|---|---|
| Authors: | Warren, Nooshin L. ; Sorescu, Alina |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 799-815
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| Subject: | event study | stock returns | new product announcements | investors’ expectations | Tobin’s q | Kapitaleinkommen | Capital income | Ankündigungseffekt | Announcement effect | Börsenkurs | Share price | Ereignisstudie | Event study | Anlageverhalten | Behavioural finance | Innovation | Kapitalmarktrendite | Capital market returns |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0119 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762839