Intertemporal movie distribution : versioning when customers can buy both versions
Joan Calzada; Tommaso M. Valletti
| Year of publication: |
2012
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|---|---|
| Authors: | Calzada, Joan ; Valletti, Tommaso M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 4, p. 649-667
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| Subject: | product segmentation | versioning | sequencing | distribution channels | movie industry | information goods | Vertriebsweg | Distribution channel | Filmwirtschaft | Film industry | Theorie | Theory | Produktdifferenzierung | Product differentiation | Zeitökonomie | Economy of time | Angebot | Supply |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009614315