Into the customers' shoes : multimodal practices for customer-centric strategizing
Jarryd Daymond, Stefan Meisiek, Eric Knight
| Year of publication: |
2024
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| Authors: | Daymond, Jarryd ; Meisiek, Stefan ; Knight, Eric |
| Published in: |
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies. - London [u.a.] : Sage, ISSN 1741-3044, ZDB-ID 2050342-8. - Vol. 45.2024, 11, p. 1579-1609
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| Subject: | affect | customer-centricity | emotions | empathetic competence | multimodality | presentifying | strategy-as-practice | Emotion | Beziehungsmarketing | Relationship marketing | Kompetenz | Competence | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/01708406241273792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015271722