Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments
Yue Peng, Kirsten Cowan, Joel Lo Ribeiro
| Year of publication: |
2025
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|---|---|
| Authors: | Peng, Yue ; Cowan, Kirsten ; Ribeiro, Joel Lo |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 2, p. 374-394
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| Subject: | avatar embodiment | avatar-mediated interactions | avatars | consumer-avatars | self representation | virtual environments | Virtuelle Realität | Virtual reality | Social Web | Social web | Computerspiel | Video game | Electronic Commerce | E-commerce | E-Learning | E-learning | Virtuelle Organisation | Virtual organization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373123