Intra- and inter-organizational effects of a CRM system implementation
Year of publication: |
2013
|
---|---|
Authors: | Baraldi, Enrico ; Rocca, Antonella La ; Perna, Andrea |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2013/1.2013, 1, 3, p. 13-34
|
Publisher: |
FrancoAngeli Editore |
Subject: | CRM | relazioni industriali | interazione delle risorse | implementazione IT | diffusione IT | case study |
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