Intra- and inter-organizational tensions of a digital servitization strategy : evidence from the mechatronic sector in Italy
Year of publication: |
2022
|
---|---|
Authors: | Galvani, Serena ; Bocconcelli, Roberta |
Subject: | B2B | Complexity | Digital servitization | Paradox theory | Tensions | Italien | Italy | Digitalisierung | Digitization | Leistungsbündel | Bundling strategy | Organisatorischer Wandel | Organizational change | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce |
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