Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Varsha Jain, Preeti Shroff, Altaf Merchant and Subhalakshmi Bezbaruah
| Year of publication: |
2022
|
|---|---|
| Authors: | Jain, Varsha ; Shroff, Preeti ; Merchant, Altaf ; Bezbaruah, Subhalakshmi |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 1, p. 73-95
|
| Subject: | Brand heritage | Heritage | Life stories | People experience | Place branding | Place experience | Standortmarketing | Place marketing | Markenführung | Brand management | Kulturgüter | Cultural heritage | Stakeholder | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2020-2921 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798134