Introducing New Products Can be Hazardous to Your Company: Use the Right New-Solutions Delivery Tools
| Year of publication: |
2001
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|---|---|
| Authors: | Berggren, Eric ; Nacher, Thomas |
| Published in: |
The Executive : an Academy of Management Publication. - Ada, OH : Academy Pr., ISSN 0896-3789, ZDB-ID 10202006. - Vol. 15.2001, 3, p. 92-101
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