Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice
Anne Gregory and Jon White
| Year of publication: |
2008
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|---|---|
| Authors: | Gregory, Anne ; White, Jon |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 307-317
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753886