Introduction: Analyzing accumulated knowledge and influencing the future
Naresh K. Malhotra
| Alternative title: | Analyzing accumulated knowledge and influencing the future |
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| Year of publication: |
2013
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| Authors: | Malhotra, Naresh K. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 10.2013, p. 11-16
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185772