Introduction: Internationalization in marketing : from theory to practice by means of a Delphi study
by Michael R. Czinkota; Andreas Pinkwart
| Alternative title: | Internationalization in marketing : from theory to practice by means of a Delphi study |
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| Year of publication: |
2014
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| Authors: | Czinkota, Michael R. ; Pinkwart, Andreas |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 56.2014, 1, p. 5-10
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| Subject: | Delphi-Methode | Delphi technique | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248878