Introduction strategy for new products with positive and negative word-of-mouth
Vijay Mahajan; Eitan Muller; Roger A. Kerin
| Year of publication: |
1984
|
|---|---|
| Authors: | Mahajan, Vijay ; Muller, Eitan ; Kerin, Roger A. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 30.1984, 12, p. 1389-1404
|
| Subject: | Produkt | Neues Produkt | Absatz | Diffusionsforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003600161