Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews
ed. and contrib. Cynthia L. Shamel
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Shamel, Cynthia L. (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/Texere |
| Subject: | Marktforschung | Internet |
| Extent: | XIV, 450 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-72684-9 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004799901