Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)
| Year of publication: |
2004
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|---|---|
| Authors: | Derbaix, Christian ; Kahle, Lynn R. ; Merunka, Dwight ; Strazzieri, Alain |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 6, p. 633-634
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