Introduction to the special issue on marketing communications and consumer behavior
| Year of publication: |
2005
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|---|---|
| Authors: | Evrard, Yves ; Hoyer, Wayne D. ; Strazzieri, Alain |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 3, p. 339-340
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