Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Madhu Viswanathan, Clifford J. Shultz II., and Srinivas Sridharan
| Year of publication: |
2014
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| Authors: | Viswanathan, Madhu ; Shultz, Clifford J. ; Sridharan, Srinivas |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 2, p. 119-121
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| Subject: | subsistence | marketplaces | low literacy | marketplace literacy | bottom-up | sustainability | macromarketing | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Analphabetismus | Illiteracy | Bildungsniveau | Educational achievement | Marktforschung | Market research | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010379887