Introduction to the special issue on transformative consumer research : creating dialogical spaces for policy and action research
Julie L. Ozanne
| Year of publication: |
2011
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| Authors: | Ozanne, Julie L. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 1, p. 1-4
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| Subject: | Konsumentenverhalten | Consumer behaviour | Aktionsforschung | Action research |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009527025