Introduction to the special issue
Mark S. Glynn
| Year of publication: |
2015
|
|---|---|
| Authors: | Glynn, Mark S. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 2, p. 94-95
|
| Subject: | resource management | resources | buyer-seller relationships | suppliers | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Ressourcenökonomik | Resource economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011338617