Introduction to the special section on "Marketing dynamics"
Bart J. Bronnenberg, Tülin Erdem, Peter E. Rossi, and Ariel Pakes
| Year of publication: |
2012
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| Authors: | Bronnenberg, Bart J. ; Erdem, Tülin ; Rossi, Peter E. ; Pakes, Ariel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 749-749
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688827