Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science

This special section is the result of an effort by several scholars to move marketing academic research toward greater practical relevance. This initiative, called Theory Practice in Marketing (TPM), started with a conference at Columbia Business School in 2011, and the five papers published in this special section were presented at the second TPM conference held at Harvard Business School in 2012

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Year of publication:	2014
Authors:	Gupta, Sunil
Other Persons:	Hanssens, Dominique M. (contributor) ; Hauser, John R. (contributor) ; Lehmann, Donald R. (contributor) ; Schmitt, Bernd (contributor)
Publisher:	[2014]: [S.l.] : SSRN
Subject:	Marketing \| Marketingtheorie \| Marketing theory \| Marketingmanagement \| Marketing management
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Marketing Science, Vol. 33, No. 1, 2014 In: pp. 1-5 In: DOI: 10.1287/mksc.2013.0830 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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