Introduction: What is Consumer Culture Theory?
Alternative title: | What is Consumer Culture Theory? |
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Year of publication: |
2018
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Authors: | Arnould, Eric J. ; Thompson, Craig J. |
Published in: |
Consumer culture theory. - Los Angeles : SAGE, ISBN 1-5264-2072-4. - 2018, p. 1-16
|
Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour |
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