Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Year of publication: |
2022
|
---|---|
Authors: | Ham, Chang-Dae ; Ryu, Sann ; Lee, Joonghwa ; Chaung, Un-Chae ; Buteau, Emily ; Sar, Sela |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 43.2022, 1, p. 68-89
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising |
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