Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context

von Sergej Janda-Eble Edler von Burgringen, M.Sc. ; erste Gutachterin: Prof. Dr. Sabine Kuester

Year of publication:	März 2017
Authors:	Janda, Sergej von
Other Persons:	Kuester, Sabine (degree supervisor)
Institutions:	Universität Mannheim (degree granting)
Publisher:	Mannheim
Subject:	Produktentwicklung \| New product development \| Beziehungsmarketing \| Relationship marketing \| Schwellenländer \| Emerging economies \| Konsumgut \| Innovation \| Multinationales Unternehmen
Description of contents:	Table of Contents [gbv.de]

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