Investigating customer value in global business markets : commentary essay
Year of publication: |
2011
|
---|---|
Authors: | Ulaga, Wolfgang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 928-930
|
Subject: | Kundenwert | Customer value | Interkulturelles Management | Cross-cultural management | Bibliometrie | Bibliometrics |
-
Ruiz, David Martín, (2010)
-
Dagnino, Giovanni Battista, (2021)
-
Customer value in Quick-Service Restaurants : a cross-cultural study
Gallarza-Granizo, Martina G., (2020)
- More ...
-
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank, (2008)
-
Managing customer share in key supplier relationships
Eggert, Andreas, (2010)
-
How to sell services more profitably
Reinarzt, Werner, (2008)
- More ...