Investigating linkage between customer value and technology adoption behaviour : a study of banking sector in India

Irbha Magotra, Jyoti Sharma, Supran Kumar Sharma

Year of publication:	2018
Authors:	Magotra, Irbha ; Sharma, Jyoti ; Sharma, Supran Kumar
Published in:	European research on management and business economics. - Barcelona : Elsevier Espãna, S.L.U., ISSN 2444-8834, ZDB-ID 2855400-0. - Vol. 24.2018, 1, p. 17-26
Subject:	Integrated technology adoption model \| Banks \| Personal disposition \| Perceived usefulness \| Perceived ease of use \| Structural equation modelling \| Indien \| India \| Innovationsakzeptanz \| Innovation adoption \| Bank \| Kundenwert \| Customer value \| Strukturgleichungsmodell \| Structural equation model \| Innovationsdiffusion \| Innovation diffusion \| Electronic Banking \| Electronic banking

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