Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Nitin Zaware, Avinash Pawar, Sarika Zaware and Radha Louis
| Year of publication: |
2021
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| Authors: | Zaware, Nitin ; Pawar, Avinash ; Zaware, Sarika ; Louis, Radha |
| Published in: |
International journal of business governance and ethics : IJBGE. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-802X, ZDB-ID 2193729-1. - Vol. 15.2021, 4, p. 459-476
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| Subject: | advertisement morality | brand commitment | customer commitment | customer feelings | customer recommendations | ethics in advertisement | Indian advertisements | media communication management | moral consumerism | organisational values | socially responsible consumer | television advertisement | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Unternehmensethik | Business ethics | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBGE.2021.118585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012694623