Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Year of publication: |
2023
|
---|---|
Authors: | Myin, Mon Thu ; Su, Jin ; Wu, Huicheng ; Shen, Haina |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 1, p. 95-113
|
Subject: | China | Environmental consciousness | Fashion leadership | Fashion renting | Fashion subscription retailing | Price consciousness | Quality consciousness | Social media | Young consumers | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Social Web | Social web | Textilhandel | Textile distribution | Bekleidungsindustrie | Clothing industry | Umweltbewusstsein | Bekleidung | Clothing |
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