Investigating the effectiveness of repositioning strategies : the customers' perspective
Chrystal Zhang, Yi Hsin Lin, David G. Newman
| Year of publication: |
October-December 2016
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|---|---|
| Authors: | Zhang, Chrystal ; Lin, Yi Hsin ; Newman, David G. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 7/9, p. 1235-1250
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| Subject: | Repositioning | customer perception | customer knowledge management | airlines | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1107018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627492