Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model
| Year of publication: |
1996
|
|---|---|
| Authors: | Chintagunta, P.K. ; Honore, B.E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 13.1996, 1, p. 1-16
|