An investigation of market orientation (MO) and tourism small and medium-sized enterprises’ (SMEs) performance in developing countries : a review of the literature
Syed Mohsin Ali Shah; Hatem El-Gohary; Javed Ghulam Hussain
| Year of publication: |
2015
|
|---|---|
| Authors: | Shah, Syed Mohsin Ali ; El-Gohary, Hatem ; Hussain, Javed Ghulam |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 990-1022
|
| Subject: | Market orientation | tourism small and medium-sized enterprises | SMEs | performance | literature review | tourism in developing countries | KMU | SME | Entwicklungsländer | Developing countries | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409859