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Investigation of the relationship between service values and loyalty behaviors under high commitment
Hur, Won-moo, (2013)
Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer-company identification and affective commitment
Hur, Won-Moo, (2018)
When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification
Hur, Won-Moo, (2020)