Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Year of publication: |
2000
|
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Authors: | Abe, Makoto ; Boztuğ, Yasemin ; Hildebrandt, Lutz |
Publisher: |
Berlin : Sonderforschungsbereich 373 |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Entscheidung | Decision | Eigeninteresse | Self-interest | Stochastischer Prozess | Stochastic process | Nichtparametrisches Verfahren | Nonparametric statistics | Regressionsanalyse | Regression analysis | Theorie | Theory | Deutschland | Germany |
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