An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
Konstantinos Dendrinos, George Spais
| Year of publication: |
2024
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| Authors: | Dendrinos, Konstantinos ; Spais, George |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 3, p. 492-522
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| Subject: | Consumption values | Gen X | Gen Z | Mobile app | Mobile banking service | UTAUT model | Mobile Anwendung | Mobile application | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00271-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138087