Investment Pattern for Sec A1 – A Pilot Study

A behavioral finance perspective is made from behavioral and financial integration, believes that personality or behavior of an individual plays an important role in financial decision making. This article tries to identify the investment instruments preferred by the investors belongs to Socio economic class ‘A1'. A Schedule was executed on 35 investors from Socio Economic class A1 in Pune city, Maharashtra state, India. The study attempts to relate investment pattern with demographic profile, personality and behavior. The demographic profile includes age, Gender, occupation, income, educational qualification. To determine personality and psychographics of sample respondents SRI International's Value and Lifestyles Program (VALS) survey is conducted. Two different models are used to understand behavior of sample respondents. They are: Basic type of investor (BIT)Model and Bailard, Biehl, and Kaiser Five-Way (BB&K) Model. Findings of the study show that there are no differences in investment pattern when analyzed on the basis of Age, Education, Personality and Behavior by using BIT and BB&K Model