Investor's intrinsic motives and the valence of word-of-mouth in sequential decision-making : modeling of triple serial mediation

Fawad Ahmad

Year of publication:	2024
Authors:	Ahmad, Fawad
Subject:	behavioral finance \| risk-attitude \| self-motives \| sequential risk-taking \| social finance \| social-motives \| Word-of-mouth \| Anlageverhalten \| Behavioural finance \| Virales Marketing \| Viral marketing \| Theorie \| Theory \| Motivation \| Entscheidung \| Decision

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